HDAW'18 education information available soon.

Check out what the HDAW'17 education program had to offer below!


Tuesday, January 24 – Wednesday, January 25, 2017
Heavy Duty Aftermarket Week – Developing Diverse Solutions

Tuesday, January 24th, 2017

Keynote Presentation
How Companies Reinvent Themselves to Keep Up With Their Customers

Speaker: Jeffrey Hayzlett, Hayzlett Group/C-Suite TV

This keynote will focus on the attitudes and actions needed to steamroll obstacles that face business leaders every day. Leaders learn to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business experience, including his time as CMO of Kodak, and sharing examples from the many leaders featured on Bloomberg TV’s “The C-Suite with Jeffrey Hayzlett,” Hayzlett imparts ten core lessons that dare you to own who you are as a leader and/or company, define where you want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and overcoming obstacles as you go.  

Attendees will learn: 

  • The true core of what drives business and actionable steps to provide further value.
  • Not to focus on steamrolling your enemies, focus on steamrolling obstacles. 
  • How to know what you don’t know. Realize the consequences of not being in a constant state of awareness of your industry.

About Jeffrey Hayzlett

Jeffrey Hayzlett is a global business celebrity, a prime television show host on C-Suite TV, and a radio host on CBS Radio’s Play.It and C-Suite Radio.  From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the c-suite and business strategy, mass marketing prowess and affinity for social media. Drawing upon an eclectic background in business, buoyed by a stellar track-record of keynote speaking and public appearances, Hazylett energizes his role driving and delivering change.

Shift Happens! How to Win at Business Model Warfare

Speaker: Rick Funston, Funston Advisory Services

Click here for the PDF version of the presentation.

Rick Funston, Managing Partner of Funston Advisory Services, will describe some of the key shifts in the HD Aftermarket over the last two years and will give a look into what lies ahead. 

Funston will use examples drawn from across multiple industries, relating it to the HD Aftermarket and discuss: 

  • Conventional business models are being challenged. How do companies stay great?
  • What kind of leadership does it take to survive and thrive in a highly competitive market? 
  • What kind of value proposition is demanded by shifts in the HD Aftermarket? How do distributors avoid being cut out?

Based on a survey sent to heavy duty distributors from HDAW sponsoring organizations in November, Funston will discuss what companies in the HD Aftermarket are saying about how they are shaping their business strategies, their organizations, their product and service offerings and their profit systems. Distributors will learn how to apply principles of asymmetric warfare to gain market share and improve profitability in the heavy duty aftermarket.

About Rick Funston

Rick Funston is the Managing Partner of Funston Advisory Services, LLC which focuses on strategy, governance, and operations.  

In 2001 he created the concept of risk intelligence for both value creation and value protection. He is the principal author of "Surviving and Thriving in Uncertainty: Creating The Risk Intelligent Enterprise™" published by John Wiley & Sons in April, 2010.  

Rick retired from Deloitte & Touche LLP in May 2010. Prior to his retirement, he was the National Practice leader for Deloitte's Governance and Risk Oversight Service. In that capacity, he served many of Deloitte's largest domestic and global clients and was responsible for the thought leadership that currently underpins Deloitte's global pre-eminent position in risk intelligence.  

Easiest Catch: Don't Be Another Fish in the Dark 'Net

Speaker: Brian Hill, Computer Forensic Services

You've read the headlines.  Unfortunately, the question now is not if your information is going to be accessed or stolen, but when.  Perhaps, surprisingly, credit professionals are not immune to these attacks.  

In an effort inform HDAW attendees of current developments in the digital underground, as well as provide realisitic advice for cyber protection, Brian Hill will be discussing recent high profile cyber-crime events, including Web Site breaches impacting retailers, banks and govermnent agencies.  Brian will discuss particularly dangerous types of threats that might affect individuals, such as the Dark Web, the Internet of Things, phishing and WiFi attacks. 

About Brian Hill                             

Brian Hill is the current Vice President of Corporate Investigative Services at Computer Forensic Services (CFS). CFS provides comprehensive digital forensic analysis, litigation support, electronic discovery, and advisory and consultation services. Brian has over 15 years of investigative and computer forensic experience and has worked on over 1,000 cases involving digital evidence.

Wednesday, January 25th, 2017

Leveraging Your Independent Advantage

Speaker: Rich Ferguson, Ferguson Partners, LLC

Click here for the PDF version of the presentation.

Rich Ferguson of Ferguson Partners, LLC will discuss the competitive services advantages for the independent heavy duty aftermarket. His presentation will focus on the importance of uptime to the customer, building effective relationships and trust with both suppliers and customers, the need for providers to understand telematics, and the impact on training and technology for the independent aftermarket to stay competitive.

Ferguson will focus on what distributors need to better understand where to invest their time and money for potential growth, such as ongoing service and truck engine software training to increase their relevant offerings to their customers.

He will offer suggestions on areas where distributors should focus to stay competitive, such as investing in effective Customer Relationship Management tools, joining nationwide independent networks to leverage customer services, as well as a plan to capitalize on first time warranty fulfillment opportunity with certain suppliers. 

About Rich Ferguson

Rich has a successful history of consistently driving double-digit top line growth, better than market returns, and significant EBITDA improvement.  He has extensive expertise in planning and carrying out sales, marketing, corporate finance, continuous improvement, as well as product development strategies. His career spans 29 years of senior management roles, including leading divisions of multinational companies (Daimler & Volvo Trucks).  Rich has an entrepreneurial spirit, coupled with the financial understanding necessary to formulate strategies designed to meet the ever changing marketplace.  His background includes private equity, merger, acquisition, divestiture and integration experience.  

Aftermarket Briefings

Modeled on the popular "Ted Talk" segments held during many conferences and events, Aftermarket Briefings brings targeted and experienced speakers from three technology-related solutions companies to discuss the possibilities of incorporating different levels of technology into distributor businesses. Each speaker will have fifteen minutes to discuss how their technology influences the markets they provide services to and how it relates to the independent aftermarket distributors' businesses.  Attendees will be able to ask the presenters questions via text messaging toward the end of the afternoon session.

Click here for the PDF version of the presentation.

David Seewack, Founder and CEO of FinditParts.com
David Seewack of FinditParts.com will discuss his strategy in using the internet to transform how heavy duty truck parts are bought and sold online.  Recently, FinditParts expanded by opening strategic distribution centers throughout the US to service customers and to expand its reach in its distribution market.  David will describe how HD distributors can leverage their current operations by utilizing technology and creative "out of the box" thinking to improve their businesses.     

Dana Nevins, Founder and CEO of Web Shop Manager
Nevins will discuss how companies in the automotive aftermarket grow their businesses with personalized, engaging and intuitive websites and eCommerce solutions powered by rich product data.  He will also detail various tools that are available currently to HD distributors to analyze their conversion rates and key website metrics to pinpont the right formula for eCommerce success.  

Shriram Rajagopal, Vice President, Product Management of e-Emphasys Technologies, Inc.
Shriram Rajagopal (Shri) will discuss how heavy equipment dealers, distributors and rental companies utilize technology to improve efficiency and profitability through use of an end to end business software solution, from planning to cash, remanufacturing core management programs and mobile field service software to improve operatinal efficiency, profitability and response times to their customers.

About David Seewack

David Seewack is an entrepenour and longtime commercial vehicle parts industry executive whose leadership has consistently delivered innovative distribution abd digital solutions to the truck parts aftermarket.  Founded in 2010, FinditParts is the No.1 supplier of heavy duty truck parts online, with more than 6 million parts available from more than 1,800 manufacturers and customers in over 210 countries.

Prior to starting FinditParts, Seewack's leadership propelled Associated Truck Parts to its position as the largest supplier of heavy0duty truck parts in the western United States.  Under his direction, ATP was sold to a Los Angeles private equity firm and became one of the first three companies to form FleetPride in 1999.


About Dana Nevins

Frustrated with the online business limitations of the '90's, Dana envisioned a tool which could handle the complexity of the emerging DIY automotive market and allow his clients to directly manage their own website with ease.  As a "car guy" himself and a self-taught programmer, he embraced the challenge of building an eCommerce platform from scratch for the automotive industry.  This would also include a robust user driven content management system focused around rich content, such as how-to guides, informational articles and user vehicle gallery with classifieds feature.  Web Shop Manager, as it would come to be known, was one of the first eCommerce platforms to embrace user-generated content as a means to drive online traffic and sales.

Dana, a tech-entrepeneur for nearly 20 years, currently serves as an advisor to multiple tech companies and educational organizations. Under his strategic leadership, Web Shop Manager has won numerous awards, including SDBJ Fastest Growing Companies, website design and customer service.  As his business transforms the automotive eCommerce industry, Dana's forward thinking is paving the way for the future of online business.  He has spoken at multiple internet commerce events, produces webinars on the subject, and is always interested in learning about new opportunities.

About Shriram Rajagopal

Shriram Rajagopal (Shri) has been with e-Emphasys since the company's inception.  He is currently the Vice President of Product Management at e-Emphasys Technologies, Inc.  In this role, Shri is responsible for creating, communicating and executing strategic initiatives around product innovation. Shri has lead e-Emphasys' product vision, strategy and product design functions.  With his intimate understanding of customer needs and pain points, as well as technology and industry trends, Shri has played a key role in driving the positioning of e-Emphasys as a technology pioneer in the equipment distributor and rental market.