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| HDAW Education Program Descriptions |
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| Heavy Duty Aftermarket Forum, MacKay & Co. |
| Tuesday 8:30 AM to 10:30 AM |
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Leading off the education program for HDAW ‘09 is the Heavy Duty Aftermarket Forum, the popular segment presented by MacKay & Co. The 90 minute program includes an economic overview with a recap of 2008 and the prognosis for 2009, key HD Distributor issues, trends, strategic suggestions for improvement and additional business opportunities.
Returning for 2009 is the “State of the Industry” presentation focusing on the heavy duty market downturn of 2008 as well as the forecast for 2009 and beyond.
Distributors will receive options for repositioning their business strategies to accommodate the structural changes in the heavy duty industry, as well as a “Back to the Basics” discussion focusing on offering services that others cannot or will not do.
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| Profit Planning Analysis |
| Tuesday 11:00 AM to 12:30 PM |
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| How will you maintain service levels without decreasing profit margins? How can you add value to your sales efforts and maximize profit margins? Learn how to find the “pockets of profits” in your current and future sales in a 90 minute session presented by Dr. Al Bates from the Profit Planning Group. |
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| Understanding The Customer’s Value |
| Tuesday 1:30 PM to 2:30 PM |
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| What is adding value through great customer service and how to win the price battle. Harry Howard of How 2 Consultants will present a “street level”, “grass roots” session addressing the price and value add impacts for customer service. Program elements also include the importance of customer profiling in accomplishing the best possible customer service. |
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| How to Deposit, Transfer and Draw From Each Employees' ATM (Improving Employee Attitude, Talent and Motivation) |
| Wednesday 8:00 AM to 10:30 AM |
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| Essential Action Design Group brings to HDAW a unique and valuable learning session utilizing the latest techniques for adult accelerated learning. Participants will leave the session with ready-to-teach, ready-to-implement knowledge transfer programs. Learn why certain training “sticks” when the employee’s internal “motive” is unlocked. This original and actionable concept also includes real world training situations which all HD distributors face regarding employee attitude, talent, and motivation. These three aspects represent the trinity of higher productivity and improved customer service. |
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| Essential Elements of Your Business Plan |
| Wednesday 11:00 AM to 12:00 PM |
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| A Forward Looking Discussion Focused On The Essential Elements To Include In Your Future Business Plan.” This session will feature 3 distributors, moderator and their focus on heavy duty distributors planning for the future |
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| Transform Technology into Profits |
| Wednesday 1:00 PM to 2:30 PM |
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| Prepare to increase your profits by selling and servicing the newest truck technology. How are industry trends driving fleet demand for advanced technology? What steps do you need to take to be ready? Newport Communications' Executive Editor Steve Sturgess moderates a panel to answer these questions. |
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| Service Distributor Workshop, Improving your Operation and Profitability |
| Thursday 7:30 AM to 12:00 PM |
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| Developed by ACOFAS & SSA, these three one hour sessions focus on three timely and specific opportunities for the service distributor. The program begins with a needs assessment for distributors considering entering the service business. This segment is also appropriate for current service providers as a check list on their day to day operations. The program continues with a focus on shop profitability with contributions from a service industry expert and distributors. The workshop concludes with demonstrations of the latest technical advances in vehicle repair diagnostics. |
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