Held Monday, January 27 and Thursday, January 30 from 8:00 am- 12:00 Noon, SOLD! is an education program targeting the owners and managers of service operations, and independent distributors offering service. 

There is no additional cost to attend SOLD!, however, pre-registration is requested.  Click here to register.  Please note that you must be registered for HDAW ’20 to attend SOLD!

If you have already registered for HDAW, and wish to attend SOLD!, please contact HDAW Conference Management.


Click here for a PDF version of the SOLD! Agenda.

8:00 am- 9:00 am    
Communicating Effectively with your Customers & Supply Chain
Panelists:  Walt Sherbourne, Dayton Parts
                   Peter Silva, Fleet Consultant, retired SVP Maintenance, PepsiCo
                   Jon Robinson, Rig360
                   Dwayne Haug, Dwayne O Haug Consulting, retired AVP Purchasing, Werner Enterprises
Moderator:  David Saline, DRIVEShops

An interactive audience/panel discussion with industry leaders on best practices in communicating with your supply chain partners.

9:00 am- 10:10 am
Demystifying New Technologies for Your Business
Presenter:  Matt Johnson, Design Interactive

A hands-on look at how virtual and augmented reality can meet the need for training and repairs in this age of new vehicle technology.

10:10 am- 10:30 am
Networking Break

10:30 am - 12:00 pm      
SOLD! Exclusive Workshop:  What’s Next? Succession Planning; Merger & Acquisition Insights
Presenter:  Dave Saline, DRIVE

A workshop aimed at helping you plan for what’s next for your business, including selling, expanding or handing it over to a family member.


8:00 am – 9:15 am         
Tackling the Talent War; Recruiting Good People
Presenters: Timothy Spurlock, American Diesel Training Centers
                     Jennifer Maher, TechForce Foundation

Leading organizations share how they’re bringing talent into the industry and ideas for increasing your talent pipeline.

9:15 am – 10:20 am       
OSHA Briefing: Preparing for Inspections
Presenters:  Robert Braun, University of Texas at Arlington
                      Basil Singh, OSHA Dallas Area Director

An overview of how to prepare for a surprise inspection and a look at how new technologies are impacting OSHA.

10:20 am – 10:50 am      
Networking Break

10:50 am - 12:00 pm      
How Advanced Technologies are Reshaping today’s Service Bays
Presenters:  Tyler Robertson, Diesel Laptops
                     Mike Betts, Moderator

A look at how to remain relevant as new technology enters your service bays including the tools, equipment and environment needed to succeed.

Thank you to our SOLD! 2020 Sponsors:


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