TRANSFORM Your Business with HDAW’s Workshops

You didn’t get where you are by standing still.  You continue to work, to excel, to learn. As the largest independent heavy duty aftermarket event in North America, HDAW ’21 brings an education lineup that will expand your knowledge so you can keep—or exceed—your current pace of success in the industry.

This year’s virtual format provides a unique opportunity to put education front and center: Programming will feature an even wider selection of sessions, with topics ranging from inventory management and marketing to pandemic recovery and projections for the future.  No matter how your business wants to improve, you’ll find the session that will challenge your thinking and help you adapt to the road ahead.

Next Generation Selling: The Digital Transformation of Sales
Presenter:  Lindsay Duran, Chief Marketing Officer, Zilliant

The next generation of selling is here.  In this session, Lindsay Duran will look at accelerating trends in e-commerce and direct sales and explore how companies can strategically align their brick and mortar and e-commerce strategies.  Topics will include:

*  Accelerating trends in e-commerce and shifts in direct sales
*  The impact of expectations for a B2C-like buying experience in B2B
*  How companies can rethink the way they equip sales with the right guidance to make more data-driven decisions that drive company strategy
*  Specific ways companies can rethink their eCommerce strategies​
                                                *  Actionable takeaways to get started​

About Lindsay Duran
As the leader of Zilliant's marketing organization, Lindsay Duran is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning.  Before serving as CMO, Lindsay was a top-performing Zilliant sales director for three years, where she established a track record of success working with B2B company leaders to identify their unique pricing and sales challenges and remedy the most significant sources of revenue and margin leakage.  Prior to that she spent three years as Zilliant's director of marketing.

Prior to joining Zilliant in 2012, Lindsay served as a senior consultant at Deloitte Consulting, and held product management and product marketing manager positions at Dun & Bradstreet.  Lindsay holds a Bachelor of Science in Public Relations and a Master of Business Administration from the University of Texas at Austin.  Lindsay is also a co-founder of Club Blue, a non-profit organization.

The 2021 HD Aftermarket – An Industry Outlook
​Presenter: John Blodgett, Vice President, Sales & Marketing, MacKay & Company

The key to overcoming any obstacle is to prepare for what’s ahead. During his presentation John Blodgett will provide attendees with an overview of the 2021 economy, how it will impact the aftermarket and which factors to watch to aid in planning. Topics include:

*  An economy overview & outlook
*  A deep dive into the trucking economy
*  Aftermarket tracking factors
*  Input from Independent Distributors & Dealers on Market Conditions
                                                   *  Current and projected replacement demand for parts and components

About John Blodgett
John Blodgett started working for MacKay & Company in 1994 as project manager overseeing single and multi-client research projects.  Today, Blodgett is the Vice President, Sales & Marketing, responsible for client contact for single and multi-client projects.  Prior to MacKay & Company, Blodgett worked for John Fluke Manufacturing, Gould Electronics and Syracuse Supply Company (Caterpillar Dealer) in a variety of sales positions.

Blodgett received his BS in Interdisciplinary Engineering and Management from Clarkson University and a MBA from Pepperdine University Graziadio School of Business and Management.  Blodgett has served as vice president of the M.P.S.A. (Midwest Parts & Service Association) and is a member of TMC (Technology & Maintenance Council), AEM (Association of Equipment Manufacturers) and IAC (Intermodal Association of Chicago).

John is a regular speaker at industry events and has presented at HDAD (Heavy Duty Aftermarket Dialogue), HDAW (Heavy Duty Aftermarket Week), TMC (Technology & Maintenance Council), AEM (Association of Equipment Manufacturers), HDBF (Heavy Duty Business Forum), MEMA (Motor & Equipment Manufacturers Association), Northwood Aftermarket University, ATD (American Truck Dealers Association), SSA (Service Specialists Association), SOLD (Service Opportunities & Learning Days), as well as many corporate events.

John has been a guest on Autoline TV show, Transport Topics Radio (Sirrus) show and is a regular contributor to industry publications