Connect. Learn. Succeed.

In addition to exclusive access to the Product Expo and our renowned One-on-One Business Meetings program, HDAW offers four days of opportunities to connect with your peers and to learn at general sessions focused on market trends and critical industry topics—all designed to help you keep your eyes on the road ahead.

All-Industry Welcome

Monday, January 19, 2026
5:30pm – 7:00pm
3rd Floor Foyer

Kick off HDAW with us at our opening reception. This event is open to all attendees.

Leaders of Tomorrow

Monday, January 19, 2026
4:00pm – 5:30pm
Yellow Rose Ballroom

Join us for the Leaders of Tomorrow (LOT) networking event, preceding the Welcome Reception for HDAW attendees. Structured speed mentoring will be the highlight of the event, where attendees under 45 can visit with 20+ veterans of the industry and gain insights into how to use your time at HDAW effectively as well as strategies for a career in the heavy-duty industry.  A joint effort between Auto Care Association’s YANG, CVSN’s GenNext, MEMA’s MiX we hope to see you there! No additional fee to attend, however, pre-registration is recommended.

HDAWomen Reception

Tuesday, January 20, 2026
5:30pm – 6:30pm
3rd Floor Grapevine Ballroom Foyer

HDAWomen Reception returns with another evening celebrating women in the industry. Get ready for insightful conversations and community-building. This event is open to all attendees. No additional fee to attend, however, pre-registration is recommended.

Wild West Wednesday

Wednesday, January 21, 2026
8:00pm – 11:00pm
Texas A & B Ballroom

After dinner, dust off your boots and mosey on over to the Texas Ballroom for an unforgettable evening of Wild West fun! The night will come alive with live music, line dancing, games and good ol’ fashioned revelry. Whether you’re a cowboy at heart or just looking for a great time, there’s something for everyone. Grab your friends (or make some new ones), channel your inner outlaw and let’s make this Wednesday gathering legendary!