Alongside exclusive access to the latest products and solutions on the show floor and the highly touted One-on-One Business program, HDAW features four days of networking and general sessions that will cover the most current trends, updates in the market, and crucial industry subjects with the goal of propelling businesses forward.

Check out some of our featured programs from HDAW’24:

WELCOME Reception

Monday, January 22, 2024
5:30 pm- 7:00 pm

3rd Floor Foyer

Kick off the show with us at our opening reception. This event is open to all attendees.

Leaders of tomorrow PROGRAM

Monday, January 22, 2024
4 pm- 5:30 pm

Texas Ballroom C

Join us for the reimagined Leaders of Tomorrow (LOT) networking event, preceding the Welcome Reception for HDAW attendees.  This year we have added some additional elements to the program including a speaker, relevant to our attendees under 45.  Structured speed mentoring will be the highlight of the event, where attendees under 45 can visit with 20+ veterans of the industry and gain insights into how to use your time at HDAW effectively and best practices and strategies for a career in the heavy-duty industry.  A joint effort between Auto Care Association’s YANG, CVSN’s GenNext, MEMA’s MiX we hope to see you there! No additional fee to attend, however, pre-registration is recommended.


Tuesday, January 23, 2024
5:30 pm- 6:30 pm

3rd Floor Foyer

After a successful debut in 2023, HDAWomen Reception returns with another evening celebrating women in the industry. Get ready for insightful conversations and community-building. This event is open to all attendees. No additional fee to attend, however, pre-registration is recommended.

closing reception: Wednesday night lights

Wednesday, January 24, 2024
6:00 pm- 9:00 pm

AT&T Stadium

Did you hear? We’re in for a Texas-sized surprise for our Wednesday Night Reception. All registered HDAW attendees and suppliers are invited to a one-of-a-kind experience. Additional Fee Required: $55. Add-on event during registration.

Onsite tickets are available for $125.