Education
Fighter Pilot Mindset: Courageous Leadership and Teamwork to Elevate Performance
Tuesday, January 21 | 7:45 am – 9:30 am (Breakfast 7:00 am – 7:45 am)
Texas Ballroom A & B
In today’s complex and rapidly changing environments, success depends on bold leadership and the ability to foster teams grounded in courage. Adversity can either hold us back or drive us forward toward growth and transformation—if we learn to harness it effectively. In this gripping keynote, Kim “KC” Campbell takes you inside the cockpit during a harrowing combat mission when her airplane was struck by enemy fire. Through this life-changing experience, she shares powerful lessons on how courage can transform both leaders and teams. Whether you’re leading a large organization, a small team, or even just yourself, Kim reveals why leading with courage is the key to unlocking peak performance.
Speaker: Kim “KC” Campbell, Retired Air Force Colonel and Fighter Pilot
Campbell is a retired Colonel who served in the Air Force for over 24 years as a fighter pilot and senior military leader. She has flown 1,800 hours in the A-10 Warthog, including more than 100 combat missions protecting troops on the ground in both Iraq and Afghanistan. In 2003, Kim was awarded the Distinguished Flying Cross for Heroism after successfully recovering her battle-damaged airplane after an intense close air support mission. As a Marshall Scholar, she earned an MBA from the University of London and a Master of Arts in International Security Studies from the University of Reading in England.

From Concept to Reality: Practical AI Applications in the Heavy Duty Aftermarket
Wednesday, January 22 | 7:45 am – 8:30 am
Texas Ballroom A & B
Artificial intelligence (AI) has become a buzzword in many industries, but its real-world applications in the heavy duty aftermarket remain largely misunderstood. This session will demystify AI by presenting real-world use cases tailored to the unique challenges of the heavy duty sector.
Speaker: Lauren McCullough, Founder and CEO, Tromml
Lauren is an entrepreneur passionate about infusing the automotive industry with cutting-edge technology. Through her innovative venture, Tromml, Lauren has introduced an advanced analytics tool leveraging AI to boost profitability and streamline decision-making in auto parts eCommerce. With a five-year background in automotive eCommerce, she enjoys turning the industry’s unique hurdles into opportunities.

Innovation Intersection
Longhorn Expo Foyer
Check out the all-new Innovation Intersection! Located in the Longhorn Expo foyer, the Intersection will offer a look into ways the industry is educating and maintaining its workforce. Stop by to find out more about heavy duty training, certification and recruitment and retention programs from these companies:







