HDAW Partner Marketing Toolkit – Archive 11-08-2023
FREE Promotional Tools
We’ve gathered these marketing tools to help you promote your company’s presence at HDAW’24 leading up to the event. These marketing assets will allow you to generate more leads, expand your selling opportunities and drive traffic to your booth.
HDAW’24 LOGO
Download the official HDAW’23 logo for use on company ads, promotional literature, and in your email signature.
banner ads
Place banner ads on your company’s website and newsletters to promote HDAW‘24. Available in standard sizes.
SOCIAL MEDIA POSTS
Tap into your social media channels to promote your HDAW‘24 participation. Be sure to tag us in your posts: @HDAWConference and #HDAW24.
Use these social posts to share and promote HDAW’24 news and information. We have provided pro tips below to ensure the best possible exposure.
FACEBOOK/INSTAGRAM
| Come see our [product] in person at HDAW’24 (booth [XX])! Registration is open now. [link]. |
| The big show for heavy duty aftermarket pros is coming up Jan. 22-25. Get your spot now, then come see us at booth [XX]. |
| Join us at #HDAW24 and access a world class product expo to see the industry’s latest innovations. It’s time for Heavy Duty Aftermarket Week – January 22-25. Register now! |
| #HDAW24 gives us the opportunity to engage with our peers and prospective customers face-to-face, network with industry veterans and new businesses – Register to join us today! |
| We’re exhibiting at #HDAW24, January 22-25 in Texas. Come find us at booth [####] and see [product]. Register today! |
PRO TIPS
- The ideal post incorporates a visual along with text. Include a picture or a video of your product, technology or technique in your post to get maximum engagement.
- Make sure to use the show hashtag: #HDAW24
X (FORMERLY) TWITTER
| The industry’s most trusted conference is returning to Texas, January 22-25, 2024. Join us at #HDAW24 – Register today! |
| The big show for heavy duty aftermarket pros is coming up Jan. 22-25. Get your spot now, then come see us at booth [XX]. |
| Join us in exploring strategies proven to increase sales and improve business efficiency at #HDAW24 – Register now! |
| #HDAW24 gives us the opportunity to engage with our peers and prospective customers face-to-face, network with industry veterans and new businesses – Register to join us today! |
| We’re exhibiting at #HDAW24. Come find us at booth [####] and see [product]. Register today! |
PRO TIPS
- Aim to limit your tweets to 70–100 characters. Post new tweets regularly in the days and weeks leading up to the show. Increase frequency as the show gets nearer.
- Make sure to use the show hashtag: #HDAW24
EMAIL INVITATION
Send a HDAW’24 branded email to your current and prospective customers and invite them to your booth.
EXAMPLE EMAIL COPY
DEAR [FIRST NAME],
With new technologies, regulations and customer expectations coming our way, it’s not enough to be aware of what’s changing. We have to be prepared, and that’s why I hope you’ll join me at HDAW’24, which is entirely focused on what’s next.
Working together, distributors and suppliers find solutions, conquer challenges and seize opportunities in a shifting market. This comprehensive experience delivers:
- Exclusive access to the Product Expo, where you’ll be the first to see the latest innovations, take advantage of show-only deals and get to know suppliers in person. (Be sure to stop by our booth and say hi!)
- Expert strategies and peer-to-peer learning opportunities that can help take your business to the next level.
- Exciting new partnerships that grow out of the industry-leading One-on-One Business Meetings, Networking Lunch Roundtables and other events.
Let’s be fully ready for what’s ahead. Find more information on the HDAW’24 website and register today. I look forward to seeing you January 22-24 in Grapevine, Texas.
Fast Facts Sheet
Download this quick detailed information flyer to HDAW’24 and share with your network.
