OPENING SESSION

Tuesday, January 20 | 7:45 – 9:30 AM

Join us for an exciting opening session before a full day of One-on-One Business Meetings and exploring the Product Expo Floor. The breakfast buffet will be open from 7:00 – 7:45am prior to the opening remarks. Both breakfast and the session are open to all attendees.

  • Opening Remarks
  • Distributor of the Year Presentation
    (Presented by Trucks, Parts, Service Magazine)
  • Hall of Fame Award Presentation
  • Women in Leadership Award Presentation
  • Keynote

Sponsorship opportunities are available for VIP tables. Contact Chris Kalousek, chrisk@wtglasgow.com, for more information.

HDAW’26 KEYNOTE SPEAKER

The Future of AI in Heavy Duty

In this session, renowned AI speaker Noelle Russell takes a look at how our industry is evolving due to the implementation of generative and applied AI technologies. As Russell gets us thinking about AI and how it can be leveraged in support of business goals, she will share real-life case study applications that demonstrate more than a dozen applied AI models that can be leveraged to optimize business, create game-changing solutions, and power growth. As Russell examines the opportunities that AI presents for organizations, she also considers the risks, challenges, and ethical considerations — focusing in depth on how AI can be implemented to support human ingenuity, rather than replace it. Walk away with the perfect starting point to successfully expedite innovation and improve the accessibility of its applications.

Noelle Russell, Founder & Chief AI Officer at AI Leadership Institute