Butch Hill, founder of Hill Diversified Group, LLC, will present “Merchandising 2.0 – The Importance of Merchandising” on Tuesday, January 26, 2016 at Heavy Duty Aftermarket Week 2016. “Merchandising is becoming an important sales tool in the heavy duty industry, allowing HD distributors to implement marketing strategies through store layout and visual product display opportunities, increasing their bottom lines. Attendees will have valuable takeaways that they can immediately implement in their businesses,” says Hill.
The session will highlight merchandising concepts, as well as effective product placement techniques to encourage customers to spend, increasing sales opportunities for distributors. Session attendees will learn the importance of floor layout and using plan-o-grams to enhance product awareness, how point of sale and category management information can increase sales and the steps needed to implement successful merchandising.
Additionally, exhibiting suppliers are encouraged to participate in the session by having photos of their plan-o-grams or an actual gondola display in their Product Expo booths during HDAW’16. Those participating in the merchandising program will have a mark on their booth location on the HDAW floor map indicating they are participating in the program. Distributors will be able to see the options they have to better display supplier products in their showrooms.
Butch began his career as an automotive technician. Prior to founding his own marketing and advertising company in 1997, he worked for Borg-Warner, Tomco and Cooper/MOOG Automotive in sales or as manager of marketing and promotions. Over the years he has worked with many companies, including NAPA, AutoZone and O’Reilly, learning their store merchandising needs. In 1999, he created the industry’s first Heavy Duty Merchandising Seminar. He has visited heavy duty distributors across the country helping them with their store merchandising. Butch still maintains his ASE certifications.
So how do you get on board for this great opportunity? Here's what you need to do in two simple steps:
Fill out the Merchandising 2.0 Supplier Participation Form.
Plan to include either a merchandise gondola in your booth set up for this year or provide a 2' x 3' (must be this exact size) color photo on Foamcore which will be placed on an easel in your booth. This photo should include a plan-o-gram, photo or gondola set up showing your products on display.
Here's the BEST part: those companies who choose to participate in this merchandising program will have their booth location marked on the HDAW floor map AND be included on the mobile app as well. What a great way to get your company noticed!
Merchandising 2.0 Supplier Participation Form
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